30 September 2026 · Social media · 1 min read
How often should your business post on social media?
Consistency beats volume. A realistic posting plan for small teams that want results without burning out.
"Post every day" is common advice, and for most small businesses it's unrealistic. The truth is simpler: a schedule you can keep up beats an ambitious one you abandon after two weeks.
A realistic starting point
| Platform | Aim for |
|---|---|
| 3–4 posts a week, plus stories when you can | |
| 3 posts a week | |
| 2–3 posts a week | |
| TikTok | 3+ short videos a week if video suits your brand |
You don't need to be everywhere. Pick the one or two platforms where your customers actually spend time and do those well.
What to post
Use a simple mix so your feed doesn't feel like one long advert:
- Show your work: finished projects, products, before-and-afters.
- Teach something: quick tips your customers will find useful.
- Behind the scenes: your team, your process, your day.
- Social proof: reviews and customer stories (with permission).
- Offers: promotions and calls to action, around one in five posts.
Make it easier with a content calendar
Plan a month at a time, batch-create your content in one session and schedule it ahead. It turns social media from a daily chore into a monthly task.
Or hand it over
If you'd rather focus on running your business, our social media management and content creation services take care of planning, creating, posting and replying. Find out more.
